Alex Darocy Photography
Today in America, everything is made with convenience in mind. In this country the necessities of life are all mass produced for us, and are then mass marketed around the clock. Seizing on the need people have to save time in this busy world, American corporations have developed a lucrative convenience industry. This industry has seized control of American child rearing on all levels. From convenient babies (a la fertility drugs), to convenient baby care (a la baby formula), to convenient food, the product addicted parent then forces their own addiction onto their child in a near helpless cycle of corporate enslavement. In the case of the baby formula/bottle industry, corporations have people so snookered that they never even allow their children to sample the free, natural form of food a mother has built into her (breast milk). The widespread societal result is that legions of neglected American Toxic Babies have been created.
Toxic Babies is a scary but humorous look at America's foibles. Alex likes to use humor to explore the negative side of life as a way of saying we are all humans, we all make mistakes, and if we can laugh at our own ridiculous behavior, as opposed to wallowing in it, accomplishing the correction of that behavior will be much more likely. These big, bright, humorous photographs draw people into thinking about topics they may not normally think about.
The faces of Alex's Toxic Babies are the faces of the various toy babies he found in and around the Santa Cruz area's stores. As he usually does with his toy photography, Alex pairs combinations of toys in a temporary assemblage and then photographs them to reveal the psychological biases and political predispositions of the toy makers and their own corporate influences.